Timex Announce Limited Edition ‘Superman’ Watch

Timex, the legendary American watchmaker known for crafting timepieces that stand the test of time, is proud to announce a bold new collaboration with acclaimed filmmaker James Gunn, DC Studios co-head and writer/director/producer of the upcoming Superman movie. Together, they introduce the Timex x Superman Marlin Jet Automatic – a limited-edition timepiece celebrating one of the most enduring heroes in pop culture history.

Set to coincide with the summer’s biggest cinematic release, this special-edition watch blends mid-century design cues with details worthy of Superman himself. Crafted with the iconic Marlin Jet case, the watch features a sophisticated automatic movement, a leather strap designed for comfort and durability, and bold red and blue accents that pay homage to Superman’s signature style.

At the heart of the dial, Superman’s unmistakable “S” shield stands proud—while the exhibition case back reveals the inner workings of the mechanical movement, etched with James Gunn’s signature. It’s a design collaboration forged in steel and built to last. Time is a superpower, and a Timex is a reminder that every moment is an opportunity to uplift, inspire and be heroic.

“What makes Superman such an enduring and beloved hero is not solely his physical might but his innate goodness and strength of heart,” said James Gunn. “I wanted to design a watch that embodied those values, and who better to bring it to life than Timex. This watch is a tribute to a hero who’s timeless, and to fans who never stop believing in him.”

The creative partnership between Gunn and Giorgio Galli, Timex Creative Director, reflects a shared dedication to storytelling through design.

“Designing a watch is like telling a story: every line, curve, and material has meaning,” said Galli. “Collaborating with James, a master of cinematic storytelling, felt natural. Together, we created a timepiece as enduring as Superman himself: crafted in steel, built with purpose, and designed to stand the test of time.”

Adding another layer of authenticity and style to the film, Lois Lane is seen wearing the Timex Cavatina throughout the movie. A delicate yet enduring silhouette, the Cavatina reflects the strength, intelligence, and timeless elegance of one of cinema’s most iconic female characters. Gunn, who has spoken in early interviews about Lois’s central role in the story, was intentional in every character detail – including her choice of watch.

The Timex x Superman Marlin Jet Automatic will be available for pre-sale in limited quantities beginning late Q3. This release marks the next chapter in Timex’s legacy of iconic collaborations, bringing together craftsmanship, culture, and cinematic history.

As it stands there are no official images of the collection just yet, but you can sign up to their website to be the first to see!