Samsung & DC Studios Deliver a ‘Super Big’ Superman Experience That Leaps Off the Screen

Now that Superman has officially flown into theaters, fans can bring the cinematic thrill home in a way that’s larger than life.

Samsung Electronics America has joined forces with Warner Bros. and DC Studios in a global partnership that fuses blockbuster entertainment with cutting-edge technology, celebrating the launch of James Gunn’s Superman.

At the heart of this alliance? A powerful campaign declaring: “It’s not just big. It’s super big.”

Samsung is transforming how fans experience the Man of Steel—both on screen and in their living rooms.

Experience Superman Like Never Before

• Massive Screens, Maximum Impact:
  Samsung’s Super Big TV lineup—featuring 98”, 100”, and the upcoming 115” Class screens across Neo QLED and Crystal UHD models—is built to elevate cinematic storytelling. These screens deliver AI-enhanced clarity, richer colors, and deeper contrast that brings Superman’s world to life in jaw-dropping detail.
• Times Square Takeover:
  The campaign blasted off with a dynamic video billboard in New York’s Times Square, showcasing the Man of Steel in all his glory. Across public spaces and digital platforms, Samsung is giving Superman the heroic scale he deserves.
• Limited-Time Digital Superman Art Collection:
  Exclusively through the Samsung Art Store, fans can access a 10-piece Superman-themed art collection from DC Comics—free until August 31. Available on The Frame Pro, The Frame, and the latest Neo QLED and QLED models, this curated collection brings iconic DC artwork straight into the homes of Superman fans.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in the theater or at home.”

From the heart of Times Square to the comfort of your couch, Samsung’s partnership with Warner Bros. and DC Studios ensures fans don’t just watch Superman—they experience him.

Whether you’re discovering the mythos for the first time or flying high with decades of fandom, now is the time to look up… and believe again.

Visit www.samsung.com for more on the Super Big TV lineup and limited-edition Superman art collection.