Mattel Inc Wins Global Licensing Rights For DC Studios

Mattel has won the global licensing rights for DC. It was confirmed earlier this month that Warner Bros. Discovery Global Consumer Products is moving from McFarlane Toys to Mattel Inc, the deal is expected to take affect in 2026. This deal will allow them to develop and market a full range of merchandise which is set to include action figures, accessories, role play products, playsets and adult collectibles. It has also been confirmed the feature all DC properties which include Superman, Batman, Wonder Woman, Joker, Harley Quinn and many more.

Both Mattel and Warner Bros. are excited to celebrate DC’s new chapter with new merchandise, Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products stated “Warner Bros. Discovery’s new agreement with Mattel arrives as DC kicks off an exciting new chapter in 2025. Our collaboration with Mattel will lead to all-new offerings celebrating DC’s rich legacy and future storytelling across publishing, animation, TV, and film. Every story and character, from Batman, Superman and Wonder Woman’s heroics to The Joker and Harley Quinn’s troublemaking, are prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC.”

Nick Karamanos, SVP of Entertainment Partnerships at Mattel commented,“It is an incredibly proud milestone to welcome DC back to Mattel. We look forward to leveraging our Mattel Playbook approach to brand management, product design, and innovation to bring DC’s popular characters to life across all channels. This renewed partnership will reflect our shared passion for engaging and inspiring fans and collectors of all ages.“

Personally, whilst I adore McFarlane Toys’ products, it is very exciting to see what Mattel can do with the properties and as DC Studios’ first release ‘Superman’ is coming up soon, I’m sure we will hear more about this partnership very soon.