Timex x Superman: A Limited-Edition Watch Honoring the Everyday Hero in All of Us
In celebration of the blockbuster release of the new SUPERMAN film, Timex has partnered with DC Studios and Warner Bros. to create something truly heroic: the Timex x SUPERMAN Marlin Jet Automatic, a stunning timepiece designed to honor the everyday hero in all of us.
Timed perfectly with the excitement surrounding Superman’s return to the big screen, this limited-edition watch—only 1,000 pieces worldwide was created in collaboration with the film’s visionary director, James Gunn.
Timex’s new campaign reminds us: you don’t need a cape to make an impact. Superman’s strength has never been just about flight or invincibility, it’s about timing. Knowing when to stand up. When to speak out. When to act.
At the heart of this collaboration is a belief that time itself is the real superpower. Whether it’s the seconds you spend helping someone, the minutes you take to speak up, or the hours you devote to something meaningful, being heroic starts with how you use your time.
This upcoming release isn’t just for collectors—it’s for teachers, parents, first responders, advocates, creatives, leaders, and everyone in between. The unsung heroes who show up, stand firm, and give their best, moment by moment.
Timex’s Marlin Jet Automatic will reflect Superman’s legacy in both design and purpose. With only 1,000 watches made, the Timex x SUPERMAN is poised to become a sought-after collector’s item and a wearable tribute to truth, timing, and heroism. It even comes with an exhibition case back etched with James Gunn’s signature on it, which I think is a really nice detail and something I’ve not seen done before. Here’s a look at the design:
Pre-orders are set to open on 26th August at 10am EST, which an estimated ship date of November 2025. You can sign up for updates and alerts from the Timex website.
