Joico Haircare Partner With ‘Supergirl’ For Haircare Campaign

Joico is a leader in professional haircare offering styling and treatment products that include formulations to support hair repair, enhance shine and provide long-lasting hold. Now they are expanding that offering by teaming up with DC Studios ‘Supergirl’ for a brand new collection.

The collection is build around the tagline ‘Not Perfect. Powerful.’ and spotlights some their standout products including the Hold Hero hairspray — a high-hold, shine-boosting spray that fits perfectly into the superhero narrative. Also featured are products from the Defy Damage line, including a protective shampoo, conditioner, and power masque, alongside the KBond20 treatment — a full arsenal for strong, healthy-looking hair.

Fans can stay up to date on their collaboration by checking out the Joico Haircare website.